Use Design Elements to Produce Impact!
Restaurant name is emphasized with large letters and bold type. |
A simple graphic communicates more information in less time than text. |
Adding a border increases reading speed by 26%. Borders are suggested whenever automobile traffic is the intended audience.
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Digital color graphics communicate even more information. These graphics frequently activate other senses thereby stimulating impulse purchases.
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A second color increases retention by 78%. The black outline improves color contrast thereby increasing legibility. |
A unique design makes the sign more noticeable and attracts the attention of more viewers. |
Special effects increase noticeability by creating impact. |
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